Assignment 3 Essay Example | Topics and Well Written Essays - 750 words - 8

Assignment 3 - Essay Example Additionally, the company represents black at many functions and events, for example, BET Awards, Essence Music Festival, and Hoodie Awards. During the beginning of 2011, the company launched advertisements campaigns such as Inspired by color and urban market initiative. These campaigns were calling the people to express their taste and personal styles as exemplified by the features and colors of the new Fiesta launched in 2011. In the campaign, the company selected five black people who appear in the advertisement for the car. The other initiative known as ALL IN, which features videos having Black executives that had played key roles in the revival of the company. The other company is the America Airlines that is associated with the Africa American market. Besides Southwest Airlines, America Airlines has consistently supported Black people in the United States. American Airlines made an agreement with Steve Harvey Show to make advertisements on the radio and the Show official website. In addition, the airline through the social media launched a site known as blackatlas.com dedicated to promoting Black Traveler. The airline company launched a virtual museum. The museum explores all the African-Americans who have worked in the aviation industry from the historical past or the pre-civil rights to the current (Smith, 2006). Ford Motor Company by initiating and supporting the various events such as BET Awards, Essence Music Awards and Hoodie Awards the company succeeded in creating a consumer engagement model that enable them meet their target customers. It also creates awareness of the various products that the business manufactures. Moreover, users can make a clear differentiation of the different motors that Ford Company produced during that period. Additionally, ALL IN an ad successfully engaged their target customers by featuring some of their target clients in their promotions. All these structures have created an efficient